The Sponsor: Notes on a Modern Potentate.

Barnouw, Erik.

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New York: Oxford University Press, 1978. 8vo. 220 pp. Light foxing to edges. Light foxing to end pages. Dj has tape offset to inside flaps. Analysis of the role that TV plays in American life, the way sponsors influence programming, evolution of broadcast sponsorship from the start. Near Fine in Near Fine dj Cloth 01950231180 (Item ID: 39219)

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