Decoding Advertisements: Ideology and Meaning in Advertising.
London: Marion Boyars, 1987. 8vo. 180pp. A very few text passages underlined; slightly rolled; previous owner's name to ffep; light shelf wear to cover corners. Analyzes the structure of particular advertising examples; examines the methods by which the "Ideological Castles" are built; etc. w/ 120 illustrations. Very Good Wraps 0714526150 (Item ID: 59630)